Archive for February, 2011

What is Branding and How Important is it to Your Marketing Strategy?

What is Branding and How Important is it to Your Marketing Strategy?

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about […]

Questions to ask Clients Prior to Designing a Logo

Company-related questions 1- How would you describe your services and/or products? 2- What are the long term goals of your company? 3- Why do you want a new logo? (if they already have one) What do you want your new logo to accomplish? This question helps to understand the problem. 4- Who are your main […]

Windows Mail for Vista Set-Up

Windows Mail: Setting up an account from start to finish Setting up your e?mail is a bit like setting up a new computer: You do it only once. After you configure your e?mail accounts in Windows Mail, you never have to hassle with it again—unless, of course, you open a new e?mail account. Windows Mail […]

20 Questions to Ask Clients Prior to Designing a Logo

Before starting any project it’s essential to get the right preliminary information from clients. This will help pave the way to a successful project, assist in bringing client’s vision into perspective and build a lasting relationship. Many of the questions below will also help in putting together an accurate quote for each client. Things such […]

How to Prepare a Website for your Company

The first step in preparation for your new site is to outline the content that will be included in your website. Your website could contain general company information on the home page which could also feature an image carousel to catch the attention of new visitors. So please dig up your best photos or alternatively […]

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