Tag Archives: marketing

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6 Reasons to Start a Business Blog

Many business owners struggle to improve the marketability of their business. There are many avenues available now, and with the advent of social media outlets, the ways to get your company’s name on the lips of customers or potential customers are nearly limitless. One of these methods is by utilizing a blog, and the benefits […]

What is Branding and How Important is it to Your Marketing Strategy?

What is Branding and How Important is it to Your Marketing Strategy?

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about […]


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