Tag Archives: brand

Green & Clean

A Calgary Carpet Cleaning Chem-Dry Franchise.

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Wishin’ I Was Fishin’

Wishin’ I Was Fishin’

A Calgary based Fly Fishing river and lake guide.

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6 Reasons to Start a Business Blog

Many business owners struggle to improve the marketability of their business. There are many avenues available now, and with the advent of social media outlets, the ways to get your company’s name on the lips of customers or potential customers are nearly limitless. One of these methods is by utilizing a blog, and the benefits […]

What is Branding and How Important is it to Your Marketing Strategy?

What is Branding and How Important is it to Your Marketing Strategy?

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about […]

Questions to ask Clients Prior to Designing a Logo

Company-related questions 1- How would you describe your services and/or products? 2- What are the long term goals of your company? 3- Why do you want a new logo? (if they already have one) What do you want your new logo to accomplish? This question helps to understand the problem. 4- Who are your main […]

The Science Behind Feeling Good While Social Networking

The Science Behind Feeling Good While Social Networking

Neuro-economist Paul J. Zak (Claremont Graduate University) has discovered, and scientifically proven for the first time, that social networking triggers the release of the feel-good hormone, Oxytocin.


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