The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about […]
Company-related questions 1- How would you describe your services and/or products? 2- What are the long term goals of your company? 3- Why do you want a new logo? (if they already have one) What do you want your new logo to accomplish? This question helps to understand the problem. 4- Who are your main […]
Brand awareness is a marketing concept that measures consumers’ knowledge of a brand’s existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of the brand. * 1 Measurement driven conceptualization * 2 Research on metrics * 3 Stability of responses * 4 References Measurement driven conceptualization Brand awareness means […]
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