9 Quick Tips to Help Your Google Rankings

Employing SEO, or search engine optimization, on your website will help it get found by search engines like Google. Though there are many factors that affect your ranking by search engines, here are some tips to get you started.

  1. Utilize Proper Keyword TargetingUse Google Keyword Tool to research and determine what keywords and phrases are the most relevant terms in your industry, and incorporate them into your site. Local businesses should be specific and include their service area. For example, “Los Angeles Hair Salon,” is better than simply “Hair Salon.”
  2. Proper Use of the Title TagSearch engine spiders pay particular attention to page titles, so use your keywords there. These keywords should be ranked by importance from left-to-right, so put your top keywords first in the title. Note: there is a 65-character limit.

    Example: <title>Los Angeles Hair Salon, Manicures & Day Spa</title>

  3. Create Unique Title and Description Tags for Each PageMake sure each page within your site has its own unique, keyword-rich, and descriptive title and description meta tag. Simply don’t reuse the same title and description for each page.
  4. Obtain Quality BacklinksIt’s considered most effective to have relevant and important sites link to yours. If you own a hair salon in Los Angeles, getting links from hair product companies would be best, as would exchanging links with non-competing hair salons in different geographical locations.
  5. Proper Use of Anchor Text in Backlinks and Internal LinksAnchor text is the text that is included with a link and makes the link click-able.

    Example: <a href=”http://www.yoursite.com”>This Is Anchor Text</a>

    The backlinks that you get from other sites, as well as your own internal links, should include your primary keyword or keyword phrase.

    Example: <a href=”http://www.yoursite.com”>Los Angeles Hair Salon</a>

  6. Proper Use of Alt and Title AttributesGive the images on your site descriptive and keyword-optimized alt attributes. Search engine spiders search text, not images. Title attributes can also be used to help decribe other elements such as tables, divs and links.

    Alt: <img src=”http://www.yoursite.com/hair-salon-storefront.jpg” alt=”Photo of Storefront of our Hair Salon in Los Angeles, CA” />

    Title: <table title=”Hair Salon Price List”>Your Content</table>

  7. Use Descriptive Keyword Rich File NamesBe sure that your image and webpage file names are descriptive and contain your keywords when possible.

    Don’t: img0231.jpg and http://www.yoursite.com/services.html

    Do: hair-salon-storefront.jpg and http://www.yoursite.com/hair-salon-services.html

  8. Create an .xml SitemapA sitemap puts links to every page on your site in one place, making it easier for search engine spiders to find all the pages. Once you have created a sitemap simply upload it and link to it from your site. Most sites choose to link to sitemaps in their footer. For a free and easy online tool, try:
    http://www.xml-sitemaps.com
  9. Create Unique and Relevant ContentFor best results, the content on your site should integrate the above practices with well-written, informative, and unique content. It’s been found that this is the true recipe for getting found by search-engine queries.

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